
The digital trust ecosystem has reached a breaking point. For the last decade, the industry’s defense strategy was built on a simple premise: detecting anomalies in a sea of legitimate behavior. But as we enter 2026, the mechanics of fraud have fundamentally inverted.
With global scam losses crossing $1 trillion and deepfake attacks surging by 3,000%, the line between the authentic and the synthetic has been erased. We are now witnessing the birth of "autonomous fraud" – a landscape where barriers to entry have vanished, and the guardrails are gone.
At Heka, we believe we have reached a critical pivot point. The industry must move beyond the futile arms race of trying to outpace generative models by simply using AI to detect AI. The new objective for heads of fraud and risk leaders is not just detecting attacks; it is verifying life.
Here is how the landscape is shifting in 2026, and why "context" is the only defense left that scales.
The most dangerous shift in 2026 is the democratization of high-end attack vectors. What was once the domain of sophisticated syndicates is now accessible to anyone with an internet connection.
This "Fraud as a Service" economy has lowered barriers to entry so drastically that 34% of consumers now report seeing offers to participate in fraud online – an alarmingly steep 89% year-over-year increase.
But the true threat lies in automation. We are witnessing the rise of the "Industrial Smishing Complex." According to insights from the Secret Service, we are seeing SIM farms capable of sending 30 million messages per minute – enough to text every American in under 12 minutes.
This is not just spam; it is a volume game powered by AI agents that never sleep. In the "Pig Butchering 2.0" model, automated scam centers are replacing human labor with AI systems that handle the "hook and line" conversations entirely autonomously. When a single bad actor can launch millions of attacks from a one-bedroom apartment, volume becomes a weapon that overwhelms traditional defenses.
Traditional fraud prevention relies on identifying outliers – high-value transactions or unusual behaviors. In 2026, fraudsters have inverted this logic using two distinct strategies:
1. The Shapeshifting Agent
Static rules fail against dynamic adversaries. We are now facing "shapeshifting" AI agents that do not follow pre-defined malware scripts. Instead, these agents learn from friction in real-time. If a transaction is declined, the AI adjusts its tactics instantly, using the rejection data to "shapeshift" into a new attack vector. As noted by risk experts, these agents autonomously navigate trial-and-error loops, rendering static rules useless.
2. "Dust" Trails and Horizontal Attacks
While banks watch for the "big heist," fraud rings are executing "horizontal attacks." By skimming small amounts – often around $50 – from thousands of victims simultaneously, attackers create "dust trails" that stay below the investigation thresholds of major institutions.
Data from Sardine.AI indicates that fraud rings are now using fully autonomous systems to execute these attacks across hundreds of merchants simultaneously. Viewed in isolation, a single $50 charge looks like a normal transaction. It is only when viewed through the lens of web intelligence –seeing the shared infrastructure across the wider web – that the attack becomes visible.
Perhaps the most alarming trend in 2026 is the erosion of confidence in digital channels. Because AI-generated identities and deepfakes have reached such sophistication, 75% of financial institutions admit their verification technology now produces inconsistent results.
This failure has triggered a defensive regression: the return to physical branches. Gartner estimates that 30% of enterprises no longer trust biometrics alone, leading some banks to demand customers appear in person for identity proofing.
While this stops the immediate bleeding, it is a strategic failure. Forcing customers back to the branch introduces massive friction without solving the core problem. As industry experts note, if a teller reviews a driver's license "as if it's 1995" while facing a fraudster with perfect AI-generated documentation, we are merely adding inconvenience, not security.
The issue facing our industry is not a failure of digital identity itself; it is a failure of context.
Trust is fragile when it relies on a single signal, like a document scan or a selfie. In an AI-versus-AI world, seeing is no longer believing. However, while AI can fabricate a driver's license or a video feed, it consistently fails to recreate the messy, organic digital footprint of a real human being.
To survive the 2026 threat landscape, organizations must pivot toward:
1. Web Intelligence: Linking signals together to see the wider web of interactions rather than isolated events.
2. Long-Term, Consistent Presence: analyzing the continuity of an identity over time. Real humans have history. Synthetic identities, no matter how polished, lack the depth of a long-term digital existence.
3. Cross-Channel Consistency: Looking for the shared infrastructure and overlapping identities that horizontal attacks inevitably leave behind.
The future offers a clear path forward. Fraud prevention is no longer about beating a single control – it is about bridging the gaps between them.
While identity and behavior are easier to fake in isolation, the real advantage lies in the complexity of real-world signals. These are the signals that remain expensive to manufacture at scale. Organizations that embrace this context-driven approach will do more than just stop the $1 trillion wave of autonomous fraud; they will unlock a seamless experience where trust is automatic.
Stay informed. Stay adaptive. Stay ahead.
At Heka Global, our platform delivers real-time, explainable intelligence from thousands of global data sources to help fraud teams spot non-human patterns, identity inconsistencies, and early lifecycle divergence long before losses occur.

FOR IMMEDIATE RELEASE
Windare Ventures, Barclays and other institutional investors back Heka’s AI engine as financial institutions seek stronger defenses against synthetic fraud and identity manipulation.
New York, 15 July 2025
Consumer fraud is at an all-time high. Last year, losses hit $12.5 billion – a 38% jump year-over-year. The rise is fueled by burner behavior, synthetic profiles, and AI-generated content. But the tools meant to stop it – from credit bureau data to velocity models – miss what’s happening online. Heka was built to close that gap.
Inspired by the tradecraft of the intelligence community, Heka analyzes how a person actually behaves and appears across the open web. Its proprietary AI engine assembles digital profiles that surface alias use, reputational exposure, and behavioral anomalies. This helps financial institutions detect synthetic activity, connect with real customers, and act faster with confidence.
At the core of Heka’s web intelligence engine is an analyst-grade AI agent. Unlike legacy tools that rely on static files, scores, or blacklists, Heka’s AI processes large volumes of web data to produce structured outputs like fraud indicators, updated contact details, and contextual risk signals. In one recent deployment with a global payment processor, Heka’s AI engine caught 65% of account takeover losses without disrupting healthy user activity.
Heka is already generating millions in revenue through partnerships with banks, payment processors, and pension funds. Clients use Heka’s intelligence to support critical decisions from fraud mitigation to account management and recovery. The $14 million Series A round, led by Windare Ventures with participation by Barclays, Cornèr Banca, and other institutional investors, will accelerate Heka’s U.S. expansion and deepen its footprint across the UK and Europe.
“Heka’s offering stood out for its ability to address a critical need in financial services – helping institutions make faster, smarter decisions using trustworthy external data. We’re proud to support their continued growth as they scale in the U.S.” said Kester Keating, Head of US Principal Investments at Barclays.
Ori Ashkenazi, Managing Partner at Windare Ventures, added: “Identity isn’t a fixed file anymore. It’s a stream of behavior. Heka does what most AI can’t: it actually works in the wild, delivering signals banks can use seamlessly in workflows.”
Heka was founded by Rafael Berber, former Global Head of Equity Trading at Merrill Lynch; Ishay Horowitz, a senior officer in the Israeli intelligence community; and Idan Bar-Dov, a fintech and high-tech lawyer. The broader team includes intel analysts, data scientists, and domain experts in fraud, credit, and compliance.
“The credit bureaus were built for another era. Today, both consumers and risk live online. Heka’s mission is to be the default source of truth for this new digital reality – always-on, accurate, and explainable.” said Idan Bar-Dov, the Co-founder and CEO of Heka.
About Heka
Heka delivers web intelligence to financial services. Its AI engine is used by banks, payment processors, and pension funds to fill critical blind spots in fraud mitigation, credit-decision, and account recovery. The company was founded in 2021 and is headquartered in New York and Tel Aviv.
Press contact
Joy Phua Katsovich, VP Marketing | joy@hekaglobal.com

Ministers will no doubt have been gratified to read most of the reactions to the Pension Schemes Bill. It’s pretty rare for legislation to attract words like “game-changer”, “blockbuster”, or “a pivotal moment” (other than in ministers’ own press releases, of course) but on this occasion, it seems many - even most - in the pensions industry are positively inclined.
There are, of course, dissenting voices. Former Pensions Minister, Steve Webb acknowledged “many worthy measures” in the Bill, but bemoaned the absence of any measures to boost pension adequacy, warning that “with every passing year that this issue goes unaddressed, time is running out for people already well through their working life to have the chance for a decent retirement”.
Others voiced concerns (not all of them new) about the possibility of government mandating pension investment in UK markets, or of new rules on scheme surpluses affecting members’ incomes in the longer term.
But perhaps a more interesting response came in a blog from the Pensions Regulator CEO, Nausicaa Delfas, in which she welcomed the Bill, but cautioned that it only provides the “pieces of the jigsaw”. The UK pension system, she continued, is “unfinished business”, with considerable room for development in areas like innovation and quality of trusteeship. And, though optimistic that the Bill can be “the defining moment it promises to be”, her conclusion offered a timely wake-up call to the broader pensions sector: “everyone working in the pensions industry needs to be thinking now about their own role in making these reforms a success.”
.png)
The UK’s 2025 Pension Schemes Bill introduces some of the most significant reforms in recent years- reshaping how pension schemes manage assets, members, and future obligations.
Here’s a clear, concise summary of what’s changing and why it matters:
Whether you’re a trustee, administrator, consolidator, or adviser, one message comes through clearly: The regulatory bar is rising- and data standards must rise with it.
Incomplete or outdated records can delay decisions, block transfers, and create compliance risks at precisely the moment the industry is being asked to move faster and do more.
Heka provides web intelligence to help pension schemes complete their member records — from global contact tracing to verifying life events and eligibility. We’re already working with leading administrators and governance providers to support consolidation, de-risking, and dashboard readiness. If you’re preparing for what’s next, let’s talk.
👉 Download the full Pension Schemes Bill here.

What is data? Loosely defined, data is facts or statistics collected together for reference or analysis. That definition does a poor job of painting a picture to show you what data is, where you can find it, and what to do with it. It’s like the instructions competitors in “The Great British Bake-Off” get during their technical challenge, where they are told to “make bread” or “bake” and not given any additional information. But any collection operation that intends on being around for more than a few more months needs to know a lot more about data than that definition. They need to be eating it, sleeping with it, taking it to meet their parents.
Data should be influencing every decision you make - whom to call and when, what to put in the body or subject line of an email, where to put the “Make a Payment” button on your portal. Data has become a critical asset for making informed decisions and optimizing recovery strategies. As a company focused on helping organizations analyze their data, we’ve seen firsthand how leveraging the right information can drastically improve collection rates and operational efficiency. However, with the vast amount of data available, it can be challenging to identify which data points are truly essential to your collection operation. In this blog post, we'll explore the most important data points you should focus on, how AI in collections and predictive analytics can enhance their value, and provide actionable insights to help you take your collection strategies to the next level.
What makes this such a difficult topic is that this is very much a “your mileage may vary” type of situation. The data that you have access to and that is important to you is going to be different then the data that your peers and colleagues have access to and is important to them. It’s not exactly a snowflake situation, but the nuances and idiosyncrasies of different collection platforms and appetites for risk are going to change the quality and quantity of data inside a collection operation.
Generally speaking, here are some areas that will yield data you can put to good use. Some of this you may have access to and some of it you may not, but you can use this as a departure point.
Now that we've identified some key data points, let's explore how to effectively collect and utilize this information:
Identifying the most important data points that help improve your productivity and efficiency is crucial to the success of your collection operation. Look at the data your operation is creating, talk to others about what data they are using, and work with your vendors to create reports that yield insightful and actionable insights you can put to work today.

FOR IMMEDIATE RELEASE
Windare Ventures, Barclays and other institutional investors back Heka’s AI engine as financial institutions seek stronger defenses against synthetic fraud and identity manipulation.
New York, 15 July 2025
Consumer fraud is at an all-time high. Last year, losses hit $12.5 billion – a 38% jump year-over-year. The rise is fueled by burner behavior, synthetic profiles, and AI-generated content. But the tools meant to stop it – from credit bureau data to velocity models – miss what’s happening online. Heka was built to close that gap.
Inspired by the tradecraft of the intelligence community, Heka analyzes how a person actually behaves and appears across the open web. Its proprietary AI engine assembles digital profiles that surface alias use, reputational exposure, and behavioral anomalies. This helps financial institutions detect synthetic activity, connect with real customers, and act faster with confidence.
At the core of Heka’s web intelligence engine is an analyst-grade AI agent. Unlike legacy tools that rely on static files, scores, or blacklists, Heka’s AI processes large volumes of web data to produce structured outputs like fraud indicators, updated contact details, and contextual risk signals. In one recent deployment with a global payment processor, Heka’s AI engine caught 65% of account takeover losses without disrupting healthy user activity.
Heka is already generating millions in revenue through partnerships with banks, payment processors, and pension funds. Clients use Heka’s intelligence to support critical decisions from fraud mitigation to account management and recovery. The $14 million Series A round, led by Windare Ventures with participation by Barclays, Cornèr Banca, and other institutional investors, will accelerate Heka’s U.S. expansion and deepen its footprint across the UK and Europe.
“Heka’s offering stood out for its ability to address a critical need in financial services – helping institutions make faster, smarter decisions using trustworthy external data. We’re proud to support their continued growth as they scale in the U.S.” said Kester Keating, Head of US Principal Investments at Barclays.
Ori Ashkenazi, Managing Partner at Windare Ventures, added: “Identity isn’t a fixed file anymore. It’s a stream of behavior. Heka does what most AI can’t: it actually works in the wild, delivering signals banks can use seamlessly in workflows.”
Heka was founded by Rafael Berber, former Global Head of Equity Trading at Merrill Lynch; Ishay Horowitz, a senior officer in the Israeli intelligence community; and Idan Bar-Dov, a fintech and high-tech lawyer. The broader team includes intel analysts, data scientists, and domain experts in fraud, credit, and compliance.
“The credit bureaus were built for another era. Today, both consumers and risk live online. Heka’s mission is to be the default source of truth for this new digital reality – always-on, accurate, and explainable.” said Idan Bar-Dov, the Co-founder and CEO of Heka.
About Heka
Heka delivers web intelligence to financial services. Its AI engine is used by banks, payment processors, and pension funds to fill critical blind spots in fraud mitigation, credit-decision, and account recovery. The company was founded in 2021 and is headquartered in New York and Tel Aviv.
Press contact
Joy Phua Katsovich, VP Marketing | joy@hekaglobal.com
.png)
We’re proud to announce our partnership with ZEDRA Governance to help pension schemes tackle one of the sector’s biggest challenges: tracing missing members.
Following a successful pilot where Heka’s AI-powered tracing identified 50% of previously unreachable members, ZEDRA will now offer our technology to clients via a dedicated architecture, bringing scale and speed to both small and large schemes.
“Reuniting members with their full retirement benefits is a core fiduciary duty,” said Mark Stopard, Head of Proposition Development at ZEDRA Governance. “We’re excited to see the results of this initiative as part of our commitment to helping clients solve the issue of lost pensions.”
Heka's technology helps schemes locate current contact details, life status, and digital signals even when records are outdated or fragmented. By partnering with ZEDRA, we’re enabling better member engagement, reduced risk, and readiness for future reforms.
“Many of the toughest challenges in the pensions sector start with missing data,” said Max Lack, Business Development Manager at Heka. “Solving that unlocks everything else- from dashboard readiness to retirement adequacy.”
Read the full announcement on ZEDRA’s website.
.png)
We’re excited to announce that Heka is now live on NayaOne, the leading fintech and data marketplace for financial institutions.
Through the NayaOne platform, banks and insurers can now securely trial Heka’s external customer intelligence engine- accessing real-time, explainable insights for credit, fraud, onboarding, and more, all within a sandboxed environment.
This marks a major step in making Heka more accessible to innovation teams looking to accelerate decision-making with trustworthy, real-time web intelligence.
.png)
We’re proud to support Dalriada Trustees in tracing victims of pension fraud using our AI-driven identity and contact resolution tools. The collaboration has already reunited members with their rightful benefits where traditional tracing methods failed. Read the full article published by Professional Pensions to learn more about how our partnership is helping deliver real outcomes in complex fraud scenarios.
👉 As featured in Professional Pensions